Monday, September 16, 2013

If you want to view paradise...

simply look around and view it.

Sometimes marketing works in ways I hadn't expected.  Pair a haunting version of Pure Imagination by Fiona Apple with a stark view of the reality of our food landscape and this is what you get.

Say what you will about Chipotle.  It's probably the same things you could say about Whole Foods, but the reality we face is that so long as the Market is deemed the ultimate in our food system, large scale distributers like Chipotle and Whole Foods have a tremendous opportunity to change the system from within while the local, non-GMO and organic movements seek to change it from without.  If you need food fast, it's good to know that at least one fast-food chain seeks to find harmony, or at the very least, elevate the conversation.

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